Difficult-to-develop solutions within large markets

We look for talented founders solving the problems which are most difficult to solve, whether due to them requiring highly-specific expertise, a lack of innovation within a targeted market, or briefly unfilled holes within changing trends. Their products have the potential to make big dents in even more massive markets -- which also have potential M&A initiators at every scenario of the venture's success. This increases exit potential while decreasing the risk of a lackluster return.

Ability to add value that moves the needle

Our approach to investing is value-driven, powered by our team's expertise as former entrepreneurs and operators -- creating hundreds of millions of dollars of market value. We pride ourselves in serving as an extension of founding teams, providing strategic support across strategy, marketing, partnerships, fundraising, operations, and more.

Optimal entrance within a round

Developing a full understanding of a company's ability to scale and mitigating the risk of a poor round, we often enter within a strategic point of a round based on a company's goals and our confidence of when we believe we can have the highest impact in closing or oversubscribing a round faster.