Lower Manhattan skyline at dusk

About LvlUp Ventures

A broader approach to venture investing.

A global venture capital and investment group backing high-growth companies across technology, consumer products and emerging industries, from the first check to the exit.

Our mission

To build enduring businesses and advance a more integrated, globally connected model of venture investing.

Our approach is opportunity-driven. We look for exceptional businesses where capital, investment expertise and strategic capabilities can meaningfully accelerate growth, and we invest across stages, sectors and geographies.

1,300+Companies across our investment and program ecosystem
25,000+Startup applications reviewed every year
5Global Investment Centers
3Investment areas, every stage

Our approach

More than capital.

Opportunity-driven investing

We pursue opportunities where we can deliver differentiated value, across stages, sectors and geographies.

An integrated investment platform

Investment funds, proprietary company intelligence, specialized acceleration programs, strategic corporate partnerships and a global network, through every stage of growth.

An interconnected ecosystem

Commercial relationships, shared capabilities, market access and collaboration between companies, creating value beyond any single investment.

A continuing relationship

Enter at any stage.
Grow with us to the exit.

  1. ProgramsLvlUp Labs, Labs CPG and Marketing Edge
  2. First checkFirst Check Fund, from the idea stage
  3. Seed & growthSeed, CPG and sector funds, plus non-dilutive capital
  4. ScaleFlagship Fund, corporate partners and our global network
  5. ExitM&A and IPO, with LvlUp alongside

Our history

How LvlUp has grown.

2023 – 2024

Founding the firm

Built on a simple idea: back exceptional founders early, and stay with them as they grow.

2023LvlUp Ventures is founded

Brandon Maier and Aaron Golbin start LvlUp in New York.

2023NextUp accelerator

Our bespoke accelerator model launches its first portfolio.

2024Miami office opens

A second U.S. base in Sunny Isles Beach, Florida.

2025

Building the platform

Dedicated funds and capital for consumer brands join the venture platform.

May 2025CPG Fund launches

With SHOPLINE as anchor LP, backing the next generation of consumer brands.

Aug 2025$250M CPG Accel Fund

Non-dilutive growth capital for breakout consumer brands.

2026

Going global

New programs, new funds and Global Investment Centers across three continents.

Jan 2026LvlUp Labs cohort

60+ companies join the January cohort of our flagship program.

Feb 2026Marketing Edge Accelerator

Our marketing-focused program welcomes its inaugural portfolio.

Apr 2026MENA hub in Dubai

Our Global Investment Center for the Middle East opens.

Apr 2026Small Business Fund

Venture capital built for brick-and-mortar businesses.

Jun 2026First Check Fund

25 investments in its first months, from the idea stage.

2026Los Angeles office opens

555 East 5th Street, home of LvlUp’s West Coast team.

Sep 2026Innovation Alliance grows

Invest Ottawa joins the LvlUp Innovation Alliance.

Oct 2026Europe hub in Paris

Our Global Investment Center for Europe opens.

Oct 2026Inc. CPG Power List

LvlUp Ventures is named to Inc. Magazine’s 2026 CPG Power List.

Global footprint

Global Investment Centers.

New York

85 Broad Street
New York, NY 10004

Los Angeles

555 East 5th Street
Los Angeles, CA

Miami

323 Sunny Isles Blvd, 7th Floor
Sunny Isles Beach, FL 33160

Dubai

Level 3 & 5, One Central
Dubai World Trade Center

Middle East →

Paris

8 Bis rue Abel
75012 Paris, France

Europe →

Leadership

Led by founders who build.

Our general partners lead a global team of investors, operators and VCs in residence.

Meet the full team →
Brandon Maier
Brandon MaierFounder & General Partner
Aaron Golbin
Aaron GolbinCo-Founder & General Partner

Build with LvlUp.

Founders at any stage can apply for funding or join our programs. Corporations and organizations can join the Innovation Alliance.