Founders receive individualized guidance through 1:1 office hours with the LvlUp leadership team and extended expert network, tailored to each company’s stage, category, and growth priorities.
A centralized workspace providing templates, tools, and live support across financial modeling, retail pitch decks, trade spend planning, wholesale scripts, investor messaging, Demo Day preparation, and growth execution.
Ongoing access to experienced founders, operators, buyers, and investors through structured office hours and live pitch feedback sessions. Receive direct, candid input on narrative, metrics, and positioning to sharpen your pitch and move faster in real fundraising conversations.
LvlUp Labs CPG is supported by Shopline, a global commerce platform enabling next-generation consumer brands to scale faster across channels and markets.
CPG Portfolio Companies
Startup Perks & Partner Benefits
Retailers, Distributors & CPG Partners
LvlUp Labs CPG mentors are experienced operators and investors who work directly with founders through live sessions, pitch feedback, and office hours to provide practical, real-world guidance.
Todd Bouman
Areas of Expertise: Brand Development, Retail Sales, DTC Marketing, Manufacturing
LinkedIn
Emily Griffith
Founder of Lil Bucks
LvlUp Ventures “SEO Stardom” Pitch Competition — Sponsored by Semrush | Winner
Emmanuel Obasuyi
Founder of Onye
LvlUp Ventures “SEO Stardom” Pitch Competition — Sponsored by Semrush | Finalist
Camilly Shrestha
Founder of Smart Credit
LvlUp Ventures “Operations Master” Pitch Competition — Sponsored by Notion | Finalist
Gain an investor-ready narrative, metrics, and positioning that stand up in real fundraising conversations.
Pitch live to active CPG angels and venture capital investors and receive direct, candid feedback on story, traction, and positioning.
Enter real fundraising conversations prepared and confident, with Demo Days, warm introductions, and ongoing venture support to drive next steps.
We invest in the founders because we truly care about their success. Don't just take our word for it, hear it from the founders themselves.
LvlUp Labs CPG is LvlUp Ventures’ hands-on accelerator and operating platform for consumer brands. The program supports founders with direct venture team involvement, operator expertise, commerce infrastructure, and access to a curated network of retailers, distributors, and CPG-focused investors.
The program is built for early- to growth-stage consumer packaged goods brands across categories such as food & beverage, beauty, health & wellness, personal care, and consumer products. Most participating companies are post-launch and focused on scaling DTC, retail, wholesale, or preparing for institutional capital.
LvlUp Labs CPG goes beyond curriculum and mentorship. Founders receive hands-on operating support and 1:1 office hours with the LvlUp venture team, along with execution-focused resources and templates built for real-world growth. The program emphasizes live pitching and direct feedback, giving founders repeated opportunities to refine their story in front of operators, investors, and partners. Participants also gain real introductions across retail, distribution, and capital. LvlUp Labs CPG is designed around doing—not just learning—so founders leave with momentum, clarity, and measurable progress.
Yes. All participating companies receive an initial $5,000–$20,000 investment, with up to additional $20K performance-based capital available as brands hit clear growth milestones.
Yes. As part of the program, participating brands migrate their DTC site to Shopline, LvlUp Labs CPG’s preferred commerce platform. The migration is fully managed, and founders receive white-glove onboarding and ongoing support from a dedicated Shopline Merchant Success team.
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