PITCH COMPETITION – SUMMER 2026

The heat is on, and this summer, we're writing five checks to the brands that bring it! Summer on the Shelf is a live online pitch competition where the boldest emerging CPG founders get two minutes to make their mark. Join us July 15th, pitch loud, and let's see who's ready to take the shelf.

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PITCH COMPETITION – SUMMER 2026

‍Summer on the Shelf. Where great brands get their big break.

‍‍The shelf space you've been working toward? It starts here.This summer, LvlUp Ventures is opening applications forSummer on the Shelf– a live pitch competition built for bold, emerging CPG brands selling online. Whether you're disrupting food & bev, building the next pet icon, or redefining everyday essentials, if your brand has momentum, we want to hear the story behind it.

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What's happening

‍We're selecting up to 25 companies to pitch live on July 15th, 12:30–1:30 PM. Each founder gets 2 minutes on the clock – short, sharp, and straight to the point.

The top 5 walk away with something that actually moves the needle.What's at stake for the top brands:‍

  • 💰 An investment offer from LvlUp CPG Fund
  • 🌐 A brand new website, built and covered
  • 🚀 A full migration to Shopline, at no cost to you

And because we believe every founder deserves something useful – every participating company receives a detailed feedback memo the day after the competition. No fluff, no vague notes. Real input you can act on.

‍Open to brands in:

‍Food & Bev · Pet · Apparel · Skincare & Beauty · and more

‍Ready to pitch?

‍Applications are open now, but spots are limited and summer moves fast. Tell us what you're building. One brand changes everything this summer.

‍Disclaimer: Any investment offer is conditional on the selected company migrating to Shopline, with a go-live within 90 days of acceptance. One-time migration and website costs are covered by LvlUp CPG Fund and Shopline. Ongoing subscription fees remain the company's responsibility.

‍‍Apply Now