360gadgetsafrica

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Habeeb Abdulrahman, Sheriffdeen Soleye
Pre-Seed
United Kingdom
Consumer, E-Commerce
What we sell: We charge a commission on every transaction that flows through the platform gadget sales (5–12% take rate), repair bookings (8–15% commission), and airtime/data top-ups (5–20% margin). Gadget financing, launching next, adds an origination fee on every installment plan. Trade-ins, coming in Q3, create a refurbished inventory margin on every device we resell. Who we sell to: Primary — Nigerian consumers who want to buy, repair, or finance their tech without getting scammed. Secondary — corporates and NGOs with ESG procurement mandates who need a verified-refurbished device channel with auditable environmental impact data. Tertiary — vendors and technicians who pay to access our verified network and customer base. How revenue comes in: Every transaction on the platform generates revenue. A user who buys a refurbished phone, books a repair, and tops up their data in the same month generates commission across all three touchpoints — at $0 CAC if they came through SEO. Our blended take rate is 15%, against an average annual user spend of $600, generating ~$90 revenue per user per year. At 1M users, that is $90M in annual revenue — and that is before financing interest, trade-in margins, and B2B sustainability procurement fees, which carry significantly higher margins. The model is not transactional. It is a lifecycle lock-in: the more services a user adopts, the higher their retention, and the more revenue they generate per year.