ASTAR sells a SaaS subscription to early-stage founders, indie hackers, and non-technical builders who need to go from idea to launched product fast — without hiring a team. What we sell: AI-powered credits that let users run autonomous agent tasks — market research, marketing campaigns, financial models, code generation, and deployment. Each task consumes credits based on complexity. Who we sell to: Solo founders, indie hackers, startup studios, and small teams in the pre-seed to seed stage who lack the resources to hire across strategy, marketing, finance, and engineering. Secondary audience: agencies building MVPs for clients. Free tier available for onboarding. 2) Lifetime deals (growth accelerator): One-time purchase through Dealify across 3 tiers with monthly credit refills — designed to acquire early adopters and generate upfront cash flow. 3) Usage-based expansion: As users create more companies and run more autonomous agent loops, they naturally upgrade to higher tiers for more credits, companies, and capabilities like image generation and email sends. Users bring their own API keys in the self-hosted version, reducing our infrastructure costs to near zero for that segment.
Most founders fail not because they can't code — but because they can't do everything else at once. ASTAR gives you 6 AI agents that work as a full startup team: strategy, research, marketing, sales, finances, and a deployed React app. From idea to live product in under a minute. No team needed.