Autobody

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Retail,Consumer,HealthTech

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Nial Demena, Kurt Chisholm
Seed
United States
Retail, Consumer, HealthTech
Performance is based on membership revenue and utilization of machines. Industry avg for massage stuidos that are membership based is 51%--our base is 50%, but breakeven is 15%. CapEx is 1M per store; annual GR is 1.2 at 50% up to 1.5-1.6 with 65% utilization (good performing massage studio). Avg for "do nothing" Aescape locations is 35% utilization, many at 50%, and few at >65%. Users are: performance-oriented; time-constrained professionals; "massage-hesitant" individuals; tech-forward early adopters. 93% are aged b/w 25–54, and they have 45–58% repeat rate. Better than 70% of human massages now, and improves with OTA updates. Tremendous growth potential all over US in major metro areas with minimal or no presence. Aescape giving us category exclusivity; geographic protections per store 1.5mi; cut costs of machines by 30% for us; and will invest in no CAC acquisition for us, estimate 30% of users generated from Aescape. It is a true partnership, and new CEO Frank Britt can confirm. We will be the first to actively acquire customers via aggressive hyperlocal digital ads. Every other use is not advertised and add-on service, i.e. one machine in a Lifetime or Equinox. The goal is to open 50 stores in 5 years. Negotiated up to 200 machine supply agreement with Aescape. The technology works. The economics are validated by independent data. The partnership is locked. The target markets are wide open. The only thing missing is a dedicated operator who builds a real brand around Aescape. That's Autobody. We're not asking you to bet on whether robotic massage works. We're asking you to bet on whether a dedicated team can outperform venues that aren't even trying. That's the bet. We can also become the retail brand that other automated wellness concepts come to.

Autobody is the exclusive retail partner to Aescape for a de novo retail studio concept, e.g. automated Massage Envy but w/o the masseuses and personalized touch points--custom lighting, heating, music and massages. 50% utilization does 1.2M GR @ 57% EBDITA margin base.