Bunyaad

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PropTech

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Hasnain Aziz, Sarmad Abbass
Pre-Seed
MENA
PropTech
Bunyaad is building the infrastructure layer for real estate by connecting developers, agencies, brokers, and buyers in a single ecosystem. Today, our primary customers are real estate agencies that subscribe to the platform to access unified property inventory, property discovery tools, collaboration features, and a specialized real estate CRM. This creates recurring SaaS revenue while embedding Bunyaad into the daily workflow of agents and agencies. As adoption grows, developers become our second major customer segment. Developers integrate their inventory into Bunyaad and pay to promote projects directly to highly engaged buyers and brokers within the ecosystem. Unlike traditional advertising, promotions are targeted using real-time buyer behavior, property interactions, preferences, budget ranges, and search activity captured across the platform. When agencies share properties with clients through Bunyaad, we gain insight into buyer intent and engagement. This allows us to recommend highly relevant projects and sponsored developer inventory to both buyers and the agents serving them, improving conversion rates for all parties. Because recommendations are based on actual buyer behavior rather than broad demographics, developers receive higher-quality exposure while agencies benefit from better property matches for their clients. Over time, Bunyaad expands from a SaaS platform into a transaction and intelligence infrastructure. As more agencies, developers, buyers, and transactions move through the ecosystem, Bunyaad captures valuable market data that can be monetized through premium analytics, market intelligence products, developer insights, transaction services, and enterprise solutions. This creates a scalable business model driven by recurring subscriptions, targeted advertising, and data-powered infrastructure services.

UAE’s $700B real estate market runs on WhatsApp and manual systems, causing major inefficiencies and lost deals. Bunyaad is a B2B SaaS OS for real estate stakeholders, starting with workflow and deal management, evolving into one intelligent system powering the entire ecosystem.