Two motions, one product.
B2C consumer (subscription). Freemium with token-gated AI. Paid plans at ₹99–149/month (~$1.20–$1.80) unlock unlimited captures, smart scheduling, and automation. ~90% gross margin — AI inference is only ₹3–5/user/month. ARPU sits below Netflix Mobile (₹149) and Spotify (₹139), making it a no-brainer impulse subscription for 90M+ Indian students and early-career professionals. Built-in referral system drives organic, viral growth.
B2B institutional (annual contracts). Colleges pay ₹25K–50K/year for a centralised scheduling and coordination layer — replacing manual processes and bloated, overpriced ERPs at ~10% the cost. Entry via free pilots to HODs and admin teams; high switching cost once embedded into the academic calendar. Recurring annual revenue, low churn.
Why it compounds: B2B college deployments seed thousands of B2C free users at zero CAC. Those users convert to paid individually. The two engines feed each other — institutional revenue funds growth, consumer scale builds the brand and data moat for capture across Hinglish and Indian academic formats. Same architecture extends to every emerging market where WhatsApp is the work layer.
Chirpy turns voice notes, Hinglish chats, and timetable photos into structured tasks in 2 seconds. The AI capture layer for the 2B people whose work lives on WhatsApp. India first, global by design. 7 paying users + 179 waitlist, pre-launch. Solo founder, ~90% margin, working product soon.