Contested

Company Bio

Founders

LvlUp insightsGenerated from LvlUp’s portfolio data and the company’s own updates
Similar companies

More in the LvlUp portfolio

See all →

Building something ambitious?

LvlUp Ventures backs founders from first check to late stage.

Apply for funding
Darcy Young, Blake Godlove
Pre-Seed
United States
AdTech, B2B, SaaS, Creator Economy
Contested sells a SaaS platform for running athlete-led marketing campaigns to consumer brands, initially targeting better-for-you food and beverage companies. Brands pay monthly SaaS fees to access campaign tools, athlete matching, and performance analytics, plus a percentage commission on athlete fees and TikTok Shop sales. This creates predictable recurring revenue (SaaS subscription) with scalable transaction upside (commission element) as campaign volume grows.

Consumer brands need trusted voices, but influencer marketing is saturated and manual, while the athlete market is fragmented and underused. Contested makes athlete-led marketing scalable, with automated access to high-trust athletes through intelligent matching, campaign execution, and analytics.