DatumIQ sells a SaaS analytics platform to sports organizations, professional leagues, minor league teams, youth organizations, and sports venues that are drowning in fragmented commercial and operational data. We unify ticketing, F&B, merchandise, sponsorships, finance, and HR data into one real-time intelligence layer, delivering insights in under 20 minutes with no engineering overhead.
Revenue comes in through a three-tiered subscription model. SMB and mid-market organizations pay $500–$1,000 per month for core platform access. Enterprise customers pay $2,500 or more per month for custom connectors, advanced role hierarchy, and segmented storage. A third phase introduces usage-based AI add-ons and consulting revenue.
We currently have 2 signed beta pilots, 2 partners in the pipeline, and 2 customers converting to paying in Q2 2026, one being a baseball league, a returning customer from our previous platform that represents up to $45,000 in monthly recurring revenue if the entire league signs, and one signed beta pilot is also moving to paid.
DatumIQ is an AI-powered analytics platform that unifies fragmented sports organization data into real-time insights in under 30 minutes, no engineers required. We're converting two paying customers in Q2 2026.