Drop It

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Pavan Krishnamurthy
Pre-Seed
United States
AI, Consumer, Media & Entertainment
Drop It is an AI-powered platform for tennis & pickleball players that combines short-form video creation, AI form analysis, personalized drill recommendations, and the Journey feature — an always-on AI coach that holds full player context and guides improvement over time. Who you sell to: Recreational players (36M+ tennis, 10M+ pickleball) who want to improve and create content Prosumers — coaches, content creators, and influencers who use the platform to build audiences and sell coaching Brands looking to reach an engaged, active sports community How revenue comes in (3 streams): Premium AI Coaching Subscription — players pay for advanced form analysis, Journey coaching, progress tracking, and drill libraries Creator Partnerships — brand deals, sponsored content, and influencer programs that scale with the creator base Marketplace — a two-sided marketplace connecting coaches/drill creators with players; Drop It takes a revenue share The core value creation logic: Players create content → AI analyzes their game → they improve → they create better content → the loop compounds. Every session makes the product stickier, and every improvement is a monetization moment. This is a consumer subscription + marketplace hybrid — low CAC through viral content, high retention through measurable skill progress.

DropIt is building an Short form AI coach for tennis and pickleball. Players record, analyze, practice, and improve through personalized feedback. Journey tracks their development over time with clear goals, progress, drills, and next steps.