Shinaraa redefines modern elegance through conscious fashion, crafted with modern textile technology for empowered women. Our designs are timeless, that prioritize comfort, responsibility, and confidence, without compromise. Shinaraa garments are made from natural & bio-engineered organic fabrics incorporating functional designs which enhances comfort and performance for the consumer.
Our collections are made for empowered women— versatile, elegant pieces that move seamlessly from work to weekend, celebrating confidence, intelligence, and individuality. Our end-consumer is a fashion-conscious urban woman of age group 30-45 with high net disposable own/family income. The ‘Shinaraa Woman’ loves experimenting with fashion, is conscious about sustainability and bold with her choices. Globally, Shinaraa has thousands of loyal customers who champion our cause. Customer testimonials on this link -> https://shinaraa.com/pages/shinaraa-women
We have TWO broad go-to-market strategies that helps to bring our products to the target end-consumer –
1) Direct-to-Consumer focused, with offline stores in Hong Kong, New York and Los Angeles and online stores on shopify and other large luxury marketplaces like NJAL, Wolf & Badger etc. We sell directly to end-customers through this model.
2) Business-to-business focused, wherein we sell our products to luxury retailers (offline / online) and boutiques that further sell to our end-customers
We launched our first collection in October – 2024. Our total lifetime sales is USD 60,000. Currently, our monthly average sales is around USD 6000-7000 at a gross margin of 50%+. Our monthly burn is roughly around USD 8000. We expect to be EBITDA positive by Q4'2026
Our life-time value (LTV) of each customer is significantly higher than CAC. LTV is roughly USD 750; CAC is around USD 335. Our return rate is <1% significantly lower than industry benchmarks. In the last 2 years, we had returns from only 3 customers
We have a strategic inventory-based equity deal with our fabric manufacturer that would ensure we have unlimited supply of high-quality 100% natural & bio-engineered organic fabrics at negligible costs, which would drive our gross margins to 80%+ in 2026
Shinaraa is a sustainable luxury womenswear brand deeply committed to the mission: “Reimagine Conscious Fashion”. Shinaraa garments are made from natural & bio-engineered organic fabrics incorporating functional designs which enhances comfort and performance for the consumer