FARO

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AI,B2B,E-Commerce,Saas

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Youssef Zikri, Rami Makram

Pre-Seed

Africa

AI, B2B, E-Commerce, Saas

2025

FARO sells a system of record for conversational commerce: a software platform that unifies WhatsApp, Instagram, Facebook, and website orders into one source of truth, giving merchants a unified inbox, a customer database built from their conversations, and an order and payment ledger. The value is twofold. In the short term, we solve daily operational pains, namely missed orders, disputed payment, and no customer history. In the medium term, the structured transaction data we accumulate becomes a verifiable credit signal that makes these merchants legible to lenders for the first time, an asset that compounds as our merchant base grows. We sell to chat-native SMEs, with a focus on social sellers, across MENA who run their businesses through messaging apps and have outgrown spreadsheets but are not served by traditional CRMs or ERPs. We started in Egypt, one of the world's largest WhatsApp Business markets and plan to expand into KSA and UAE,, where the same buyer pays materially more. Today we charge a one-time setup fee plus a tiered monthly SaaS subscription. Over the next 12 to 24 months, the transaction data generates credit signals we monetize through referral and data partnerships with lenders. At Series A and beyond, we layer in embedded finance.

FARO is the operating system for conversational commerce in MENA. We turn chat threads (eg.