Gorillas Guild

Website

Company Bio

Visit website ↗Explore our full portfolio & program companies
Founders

LvlUp insightsGenerated from LvlUp’s portfolio data and the company’s own updates
Similar companies

More in the LvlUp portfolio

See all →

Building something ambitious?

LvlUp Ventures backs founders from first check to late stage.

Apply for funding
Nebojsa Jovic, Murad Malik
Pre-Seed
MENA
B2B, Consumer, Gaming, SaaS
Gorillas Guild creates value by solving fragmentation for both sides of the gaming market simultaneously. For players: the platform builds a persistent cross-game identity that accumulates with every session. The longer a player stays, the more their GG ID is worth, and the harder it becomes to leave. That compounding lock-in is the retention mechanic. For game studios: the platform provides the one thing they cannot build alone: a verified, engaged community of real players. Studios spend 30-50% of marketing budgets acquiring users who churn in 30 days. Gorillas Guild delivers players who already compete, already belong to guilds, and esports teams, and already have a reputation on the built. Revenue comes from four cash streams: 1. Player conversion: free platform entry with paid tiers unlocking XP bonuses, tournament priority, Wiki access, and creator subscriptions. 2. Studio subscriptions: recurring retainers for campaign and tournament access, featured placement, and analytics. 3. Fees: flat tournament and campaign hosting fees and tiered listing fees for the mini-games marketplace. 4. Data and advertising: aggregated player behavior packages sold to studios, guilds, and esports teams and sponsored placement inventory within the platform to get competitor intelligence and become one step ahead.

Gorillas Guild is a web 2.5 B2B2C gaming power app, think of it as a WeChat x Discord x Steam for gaming. GG, with 8 products and 4 (SaaS) revenue streams serves to connect gamers with others, with games and build their gaming identity and reputation by connecting and competing with others.