I AM BEED

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Food & Beverage

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Lisa Jolly, Rebecca Remley
Pre-Seed
United States
Climate & CleanTech, FoodTech, Consumer, E-Commerce
I AM HOT HONEY generates revenue through a multi-channel model spanning direct-to-consumer, wholesale, and strategic partnerships. We sell premium Manuka honey products via our own e-commerce platform, supported by content-led brand building, gifting activations, and registry-driven demand. In parallel, we fulfill commercial production orders for other emerging brands and have received letters of intent from larger public companies, validating both product demand and manufacturing capability. We are deliberately building consumer buzz through limited drops, gifting programs, and cultural placements, with a focus on high-profile exposure such as curated gifting lists and tastemaker networks. This supports premium positioning and drives organic customer acquisition. Amazon is a key growth channel. We have been accepted into Amazon’s Emerging Brand Program and are preparing a staged launch focused on brand-safe positioning, strong content, and disciplined unit economics, rather than volume-led discounting. Longer term, the BEEd compostable, plantable packaging platform creates additional value through IP-led differentiation and future licensing opportunities across food, wellness, and adjacent consumer categories. This diversified model balances near-term revenue, brand equity, and scalable distribution while reducing reliance on any single channel and supporting sustainable long-term growth.
Sweet heat, real Manuka, plastic-free power

I AM BEED creates spicy-sweet honey products made with New Zealand Manuka honey. Its hot honey elevates pizza, eggs, smoothies, and more, and the lineup also includes pure Manuka 300+ MGO honey plus companion recipe and coloring books. Distinctive plastic-free packaging features plantable lids that grow pollinator habitat, pairing great taste with real purpose.