InHouse America operates #SHOPsmall, a consumer shopping platform focused on everyday essentials from small businesses. It features an AI-driven voice experience—say “Ladies Shorts” or “add Hats & Jeans”—to navigate curated categories across personal care, wardrobe, footwear, accessories, and home essentials. By combining simple voice prompts with organized product prompts and pricing, it streamlines discovery while spotlighting small sellers