Kaosity creates value by turning passive audiences into active participants — and monetizes that engagement across three revenue streams.
Brands are the primary buyer on day 1. Rather than traditional ad placements, they buy deep integration into the programming itself — season-long or episode-based inclusion, branded power-ups, targeted limited-time offers, and exclusive merch drops. Programs are sold at $300K–$900K per season to start.
On the consumer side, participation drives revenue through micro-transactions. Users can purchase premium votes, influence boosts, season passes, points top-ups, and unlockable content — ranging from $1–$10 per transaction. The more engaged the audience, the more they spend.
The third stream is partnerships — venues, networks, and platforms that license Kaosity's second-screen technology for their own activations. This includes Kaosity-enabled physical venues, post-series passive distribution, and second-screen enablement on partner systems, priced through custom activation deals.
The model is designed to scale: as the audience grows, so does brand demand, consumer spending, and partnership value.
Kaosity gamifies content. Original interactive shows where your phone becomes the remote — you decide what happens next, shape the storyline, and unlock rewards. Starting with the app, expanding through patent-pending second-screen tech. TV goes from something you watch to something you direct.