KOOK

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Beauty & Personal Care

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Christina Kuklinski
Pre-Seed
United States
Consumer, Retail, E-Commerce
KOOK creates value by developing high-performance, reef-safe hair and skincare designed for people who spend hours in sun, salt, and surf. We sell primarily to surfers, divers, swimmers, and ocean-active consumers who demand performance without environmental compromise. We are a pre-seed company, but we launched our first SKU in market in April 2025 and thus have been revenue-generating for nearly a year through direct-to-consumer, events, and select wholesale partnerships. Revenue is driven by product sales, with our second SKU launching in April 2026 to expand repeat purchase and lifetime value.
Where self-care meets reef-care

KOOK is an ocean-first hair and skincare brand making reef-safe, vegan, and cruelty-free essentials for water enthusiasts. Its ocean-proof formulas—like the Solar Moisturizer and Pre‑Swim Hair Mask—are made in Los Angeles to shield against sun, salt, surf, and sweat. Every purchase plants a mangrove through a partnership with Seatrees, advancing coastal restoration and ocean health.