Kumba

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Bharathi Masilamani, Chirag Savla
Pre-Seed
MENA
AdTech, AI, B2B, SaaS
Kumba monetizes through a dual-revenue architecture designed for predictable growth with built-in expansion mechanics. 1. SaaS Subscriptions: The Foundation Customers subscribe to tiered plans that unlock progressively deeper capabilities across the platform: - AI-powered content generation (copy, visuals, video) - Workflow automation (ideation → creation → publishing) - Brand governance tools (style guides, tone enforcement, asset libraries) - Multi-channel publishing (social, ads, web — one click) Each tier is designed around the customer's scale — from solo founders to enterprise brand teams and multi-client agencies. This creates a predictable, recurring ARR base that grows with plan upgrades as teams expand their usage. 2. Kumba Coins: The Consumption Layer On top of their subscription, customers consume Kumba Coins — a token-based currency spent every time they generate assets through the platform (images, videos, copy variations, music, etc.). - Coins are included in each subscription tier as a monthly allocation - Customers can top up anytime when they exceed their allocation Higher-value outputs (e.g., video generation, advanced editing) consume more coins than lighter tasks (e.g., social captions) This creates organic, usage-based expansion revenue that scales directly with customer activity — without requiring a plan upgrade. We are already achieving the desired flywheel that we originally intended, which is as follows: Subscribe → Create → Consume Coins → See Results → Create More → Top Up → Upgrade Tier → Repeat We already have 5 paid customer who have already gone through this flywheel cycle in the last 6 months, since our launch. Every campaign a customer launches. Kumba learns more about the brand, generates better campaigns, leading to better results, deepens platform reliance and drives incremental revenue — making Kumba's growth compounding by design, not by sales effort alone.

What if your entire marketing team could run on autopilot? Kumba is an AI-native marketing platform that takes you from idea to published campaign — on-brand visuals, videos, and copy — in minutes, not weeks. 10x the output. A fraction of the cost.