Moolu

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Adtech

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Ricardo Ventura, Estefânia Ventura
Seed
Europe
AdTech, Gaming, SaaS
Rewarded acquisition without the black box

Moolu is a rewarded media company bringing transparency to mobile user acquisition. Through its OpenBox model, it separates media spend from service fees so 100% of budget goes to rewarded app inventory, with full visibility into spend and performance. The team handles testing, reward-plan design, tracking integrations, and campaign setup, then partners on ongoing optimization via a live dashboard and clear, prepaid pricing. Mobile app teams use Moolu to reach engaged users across trusted Android and iOS rewarded apps while eliminating hidden margins and misaligned incentives.