Pet Krewe, Inc.

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B2B,Consumer,E-Commerce,Pets

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Allison Ward
Bridge Round
United States
B2B, Consumer, E-Commerce, Pets
Pet Krewe creates and captures value by building and scaling high-growth pet brands across major retail and direct-to-consumer channels. We sell branded pet products under Ella’s Best and Salty Cat. Ella’s Best is positioned as a premium offering sold to top-tier “blue chip” retail partners, focusing on quality, repeat purchase, and strong shelf presence in the value sector. Salty Cat is our fastest-growing brand, distributed through high-volume national and regional retailers including Walmart, Dollar Tree, Weis Markets, MDI, and others, with expanding interest from additional publicly traded companies. By combining strong retail relationships, scalable distribution, brand development, and D2C expansion, Pet Krewe captures value through both high-volume wholesale growth and margin-enhancing direct sales.

Pet Krewe pivoted from pet costumes to disrupt the pet food aisle, bringing premium, vet-formulated nutrition to value retailers. By eliminating fillers and leading with broth and whole proteins, we deliver high-quality meals at accessible prices, proving premium pet food shouldn’t be a luxury.