Kiri is a B2B2C platform. On the consumer side, parents use the free mobile app to build a daily habit to journal, chat with AI specialists, track milestones, symptoms, and medications and get personalized health insights for their children. This generates longitudinal, clinically structured data that doesn't exist today. On the B2B side, we sell to payers and health systems on a per-member-per-month (PMPM) model. The value proposition: Kiri's data infrastructure helps them address the metrics they care about most under value-based care, from quality scores and utilization to care gap closure. We also built a sleep-focused app, baby monitor, and connected platform that we've licensed to an established brand partner in the consumer sleep products space. Our go-to-market starts grassroots: pediatricians distribute the app to families, generating real-world data. That data funds pilot evidence with health system innovation teams, which unlocks payer contracts. We've built a clinical advisory team of 12+ specialists co-designing the app to ensure alignment with clinical standards and to ensure we are building structured data trustworthy to the system.
Kiri is an AI-powered pediatric health app that turns everyday parenting into structured clinical data. 99% of a child's health happens outside the clinic. Kiri captures it, giving parents guidance, physicians insights, and payers and providers the data infrastructure to power value-based care.