Propel

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Jatin Narang
Pre-Seed
MENA
FinTech
SaaS subscription, three tiers ($136–$600/mo) priced on transaction volume and complexity. Target ARPU $350/mo, 72% gross margins. Who we sell to: CFOs and finance leads at SMB & mid-market businesses in MENA, across 5 focus verticals (short-term rentals, FnB, marketplaces (Proptech + cashwash), retail-offline, retail-ecom). What we sell: automated daily reconciliation across CRMs/POS, PSPs, and banks — the data foundation for real-time cash position. ROI:~$4.2K/year vs $16–27K/year businesses currently spend on manual reconciliation.

Propel is the data layer for finance teams. We give CFOs their real-time cash position before accounting closes the books — automating daily order-to-bank reconciliation across CRMs, PSPs, and banks. 88%+ auto-match validated on live data. MENA-first