PROS.Creative

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Media & Entertainment,AI,B2B

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Rustam Rylskii
Seed
MENA
Media & Entertainment, AI, B2B
2021
PROS.CRTV sells premium video production and content services through three revenue streams. Content-as-a-Service: recurring monthly subscriptions (Basic / Standard / Growth tiers) sold to SMEs, creators, and growing brands who need consistent content output without building an in-house production team. B2B Special Projects: one-off commercials, brand films, and corporate stories, sold to corporates and larger clients on a per-project basis. Studio Rental: our 4K LED virtual production stage, rented by the shift to production companies and agencies who need the technology without owning it. Revenue comes in as monthly retainers from CaaS subscribers, project fees from B2B contracts, and day-rate income from studio rental — a mix of recurring and project-based revenue that smooths cash flow across the year.

PROS.CRTV owns Dubai Media City's 4K LED virtual production studio, disrupting a production market gated by six-figure budgets. Our Content-as-a-Service model converts one-off shoots into recurring subscription revenue — AED 3.6M generated to date.