Re-Route

Website

Consumer,E-Commerce,Retail

Company Bio

Visit website ↗Explore our full portfolio & program companies

Founders

LvlUp insightsGenerated from LvlUp’s portfolio data and the company’s own updates

Similar companies

More in the LvlUp portfolio

See all →

Building something ambitious?

LvlUp Ventures backs founders from first check to late stage.

Apply for funding

Allison Zaluski

Seed

United States

Consumer, E-Commerce, Retail

2024

They are vegan, non-GMO, gluten-free, and contain no artificial dyes or additives. The formulation includes Holy Basil, L-Theanine, and mushroom extract. The sour intensity is the point, not the flavor profile. A sharp sensory hit is something a person can reach for anywhere without water or planning, which is the gap every capsule and tincture in this category leaves open. That single design decision is what separates the product from everything else on the shelf. The adaptogens are made for mood support, so the product has a dual-action format. The core customer is an overstimulated overthinker, primarily women between 22 and 45, who is already buying something in this category and is dissatisfied with formats that require planning. Repeat purchase rate is currently 35 percent, which is competitive for this category. Currently, we are selling on Shopify, Amazon, and TikTok shop. We also have placement and local shops in St. Petersburg, FL including PureGreen and Inneractive. We recently signed with Earth Origins Market as well as PopUp Grocer. We currently market online through organic social posts, influencer and affiliate marketing, and paid meta ads. We plan on hiring in person brand ambassadors to host booths at colleges as well.

Re-Route Wellness was born from my own personal journey. After experiencing overwhelming periods of stress and anxiety, and searching for natural ways to feel more balanced, I realized that wellness products were often filled with unrealistic promises. Re-Route was born to combat this.