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Malachi Halliday
Seed
MENA
AI, B2B, FinTech
Clients: 200,000 B2B analog/old school MSMEs with revenue between $20,000-200,000 across the GCC region. Product: Invoice discounting + MSME acceleration platform. Revenue: 12 month subscription model with upfront fees that cover any onboarding/referrals cost. LTV/CAC is 12:1. Value capture: Typical collections cycle is 2-3 months. As our clients grow, they need our product more and more. They embed deeper in our ecosystem, following our instructions so they can access more of the invoice discounting. The result is increasing opportunities for revenue as the clients age with us. We're already profitable with over 60% gross margins, following significant automation, so no burn rate or runway.

Combine invoice discount (unlocking additional revenue, sooner) with MSME acceleration platform (increased capital efficiency via automated CFO, CBO, industry savings) which doubles the revenue of over 90% of our clients within 1 year. Solves the single biggest pain point of MENA MSMEs.