SOORT

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AI,Consumer,E-Commerce

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Wolfgang Loerli, Reto Frei
Seed
Europe
AI, Consumer, E-Commerce
Hybrid B2B/B2C model with: Affiliate revenue (early stage) SaaS subscriptions for partners (primary) Transaction commissions (~4%) Built on a closed partner ecosystem with no ads or paid placements.

SOORT is a trust-first AI commerce platform that helps users discover, compare, and buy products transparently across new, second-hand, and rental options—without ads or biased rankings, aligning incentives with user value instead of platform profit.