The NewAtlantis COrporation

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E-Commerce

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Ryan Bacchas
Pre-Seed
United States
Consumer, E-Commerce
What we sell: A broad catalog of products across categories (similar to Amazon) where every item is screened for ingredient integrity and potential health impact. Curated brands and SKUs that meet strict safety and transparency standards, supported by an internal ingredient and compliance framework. Who we sell to: Health-conscious consumers who want the convenience of a large marketplace but are worried about harmful or questionable ingredients in everyday products. Parents, sensitive or chronic-condition consumers, and ingredient-aware shoppers who value trust, transparency, and safety over rock-bottom prices. How revenue comes in: Retail margins on sales: Standard e-commerce margins on products sold across multiple categories in the ingredient-integrity marketplace. Brand and partner services: Fees from eligible brands for featured placement, visibility, and access to marketplace insights and tools, provided they meet integrity standards. Membership plans ($15–$40/month): Tiered membership plans ranging from $15 to $40 per month that unlock benefits such as enhanced discovery tools, deeper ingredient insights, exclusive or early product access, member-only offers, and potentially improved shipping or service perks. Future data and insight products: Optional, privacy-respecting data and insight offerings for brands and partners, leveraging aggregated ingredient and marketplace performance data.
Zero-compromise essentials, trusted & verified

An ingredient-integrity marketplace offering 1,000+ vetted products across groceries, beauty, home essentials, and pet care. Every item is screened against a 700+ banned-ingredient checklist and assessed for sourcing, manufacturing practices, and social ethics, with a focus on fair trade and sustainability. The platform also offers a health assessment for personalized product recommendations and invites mission-led brands to become vendor partners.