TruLux

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Dionis Teshler, German Voronov
Pre-Seed
Israel
AI, DeepTech, B2B, E-Commerce
TruLux sells authentication-as-a-service (B2B) to luxury brands, marketplaces and retailers. Our visual AI authenticates items from their intrinsic features - no tags or pre-registration - so it works on new and existing/resale inventory alike. Revenue comes from per-authentication fees and SaaS/API licensing integrated into retail intake, after-sales, CPO and brand-protection workflows. Design partners include Chrono24 (world's largest watch marketplace), The 1916 Company and Roltime, with a brand pipeline across LVMH, Richemont, Swatch and Rolex/Bucherer.

TruLux turns a smartphone into a professional-grade luxury authentication scanner. Our visual AI pipeline verifies watches (later on jewelry and bags) in seconds - no tags, no pre-registration, no added hardware. Design partners: Chrono24, The 1916 Company. Brands in pipe: Omega, Bulgari.