Underdog

Website
Energy Drink

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Joey Stanizzi, Dylan Schuett
Seed
United States
Consumer, E-Commerce, Retail
We sell clean energy drinks and will sell functional energy pouches through a hybrid model: DTC (website, TikTok Shop, Amazon), wholesale retail, and nine distributors across New England. We are scaling Northeast-first to prove retail velocity before national expansion. Growth is driven by founder facing content and engagement, athlete partnerships, and creator-led demand.
ENERGY THAT LASTS.

Underdog is designed to bring healthier alternative energy supplements to athletes and health-conscious consumers. We have an energy drink that is all naturally flavored, colored, and sweetened with 5 performance ingredients. We will launch a non-nicotine energy pouch with a patent concept in 2026.