The business model monetises everything around the score while keeping the score itself untouchable, which is the Michelin lesson: independence is the asset. Featured listings let organisers pay for visibility, low friction and always labelled as paid. Affiliate ticketing takes a 5 to 10% commission on every ticket sold through watu wako. Event partnerships sell curated sponsorship to venues, festivals, and brands targeting our audience, always visibly distinct from editorial. A fourth line, subscription tiers, arrives at scale: the organiser tier (listing tools, analytics, rubric reports) is validated first in beta, because organisers are the audience with the clearest willingness to pay for what the score teaches them.
Nairobi has 12,000 events a year and no one you can trust to say which are worth it. watu wako is the Michelin of nights out: an editorial score the city follows on WhatsApp, Instagram, and on our website eventually converting into the group first discovery app for Kenya, then East Africa.