Whole

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FoodTech,Consumer

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Nicholas Stamatiou, Cedric Cross
Seed
FoodTech, Consumer
Premium DTC functional beverages (SUM™ Whole Elixirs) sold via e-commerce subscriptions + curated wellness partnerships (studios, clinics, cafés, retreats). Revenue from one-time + recurring subscriptions, premium wholesale. Long-term: B2B WINX™ ingredient licensing/platform to food/ingredient companies for clean-label, high-bioavailability products. Captures value via high-margin (60%+ at scale) whole-matrix nutrition, community-driven adoption, and tech IP moat.

Whole. commercialises WINX™, proprietary zero-waste processing tech unlocking superior bioavailability from whole plants. Launching SUM™ AM/PM Whole Elixirs Feb 2026 as premium functional beverages via DTC + wellness channels. $2M+ raised; targeting AUD $5M Series A for scale-up.