Why We Invested in Diva'Me

Why We Invested in Diva'Me

Most period products are designed to be hidden. Diva'Me's whole idea is the opposite.

Founded by Nadine Audi and Prashant Prahlad, Diva'Me sells period underwear, swimwear, activewear and loungewear as clothes women actually want to wear, for girls and women aged 12 to 49. The company calls it Period Fashion.

We invested in Diva'Me through the LvlUp CPG Fund.

The numbers since April

When Diva'Me applied to LvlUp in April 2026, it was doing about $13K in monthly revenue. Today it's at $50K a month. Q3 revenue was more than 40 times higher than Q3 last year.

That growth came entirely from the UAE, with no paid advertising. In 2026 the brand has shipped more than 2,600 orders, and about a quarter of customers have bought again.

A 25% repeat rate matters a lot here. Period products are something people need every month, so a brand that earns loyalty early can build a very steady business.

The Emirates partnership

This quarter Diva'Me signed a partnership with Emirates. Its products are now visible to Emirates Platinum members and offered to Emirates staff at a discount through the airline's FACE program. For a brand this young, that's an unusual vote of confidence and a lot of premium visibility.

What comes next

The obvious next chapter is the U.S. Diva'Me has registered its trademark there, set up a U.S. entity and is building out its web store and fulfillment.

That's also the biggest open question. The UAE playbook worked because the brand found its audience organically. The U.S. market is bigger, louder and far more competitive, and the team will need to prove the same pull exists there.

The founders are also launching a period and mood tracking app. If customers use it, Diva'Me gets a reason to stay in their lives between purchases, which is something most apparel brands never have.

In Nadine's words

"Partnering with LvlUp Ventures gave us the clarity, network, and strategic frameworks needed to streamline our execution. Their team provided incredible value across brand positioning, go-to-market strategy, and growth tools, all without sacrificing equity."

Figures are founder-reported, from Diva'Me's April 2026 application and October 2026 Quarterly Founder Update, and shared with the company's permission.