From a surprise casting DM to Demo Day

Quick story before the pitch.

Rachel Domb gets a random Instagram DM last year. A production team for 60 Day Hustle, a Prime Video competition show, casting for entrepreneurs. She figures it's a scam and goes back to her homework at the Boston Public Library.

A week later she's on a flight to LA. Missed her own college graduation for it.

That's kind of who Rachel is, the same person who years earlier said yes to building Rooted Living, a healthy, compostable granola brand born out of frustration that healthy snacks always meant plastic packaging. It's since sold over 25,000 bags and kept that many single-use plastic bags out of landfills.

She's one of the founders in our Labs CPG Pro Fall cohort, and this November she'll be pitching live at Demo Day. Here's how Rachel describes her experience with the program so far:

“Since working with LvlUp, I've gained things that I haven't from any other accelerator I've been a part of - including invaluable mentors, new team members, and investors. LvlUp doesn't just give you advice; they give you the foundational resources and a network to build your business, no matter the stage.”