By Luke Hartelust for LvlUp Ventures Blog
Today, I’m excited to announce the launch of MNLY.
After exiting my gym franchise portfolio in 2022, I became increasingly fascinated with the advancements in AI and how this updated tech could reshape the wellness industry. Throughout my time working with 100’s of clients to improve their personal and professional performance, there was always one common roadblock to unlocking more vitality - data. More specifically evidence based data on the recommendations, dietary changes and supplement regimes of these individuals.
We developed the MNLY model as the solution for professional Men to seamlessly improve their health metrics without the time consuming telehealth consultations, scheduled blood draws and delayed feedback. The MNLY AI engine automates this entire process with results 48 hours after our lab partner receives the samples and immediate health recommendations.
We are pioneering a new approach to men's health, redefining performance and well-being through advanced technologies and evidence-based solutions. Our collaborative team of men's health science experts, neuroscientists, data scientists, and sports nutritionists offers a comprehensive, multifaceted, scientifically-driven approach.
MNLY combines biological, environmental analysis, clinical research data and artificial intelligence to formulate precision nutrition, lifestyle and supplement solutions for optimal male health.
Prior to our official rollout, we conducted an extensively organized beta program involving 100 carefully-chosen participants. This initiative highlighted significant findings in hormone, vitamin, nutrient deficiencies in most men. The program has been crucial for collecting evidence-based data and feedback on the MNLY technology.
The outcomes of our beta program have been exceptionally encouraging. Participants have already noted improvements in stamina, mood, libido and sleep quality. Our retesting period will identify the exact biological data points impacted, reinforcing the effectiveness of our product.
Our company entered into a pivotal partnership with Data Prime, a leader in advanced data analytics, to develop MNLYs technology. This collaboration has enabled MNLY to innovate using AI and machine learning for next generation personalization. With Data Prime’s expertise, MNLY's solutions are continuously evolving to meet the dynamic needs of each individual.
Earlier this year, we announced MNLY’s exclusive partnership with HYROX USA, the sport of fitness racing. The partnership strategically positions MNLY at the heart of the hybrid athlete community. HYROX USA provides a vital platform for MNLY to showcase and deploy wellness solutions that not only enhance athletic performance but are also grounded in rigorous scientific validation.
Our mission at MNLY is to serve one million men, transforming their health with evidence based solutions. We are committed to building strategic alliances that amplify our impact and scale our reach, ultimately disrupting the conversation around men’s health. By focusing on prevention and proactive wellness, we aim to shift the statistics surrounding chronic disease in men, challenging and changing the existing paradigms that define men’s health today. This is more than building a great company, its about a vision and commitment to societal change.
We raised an undisclosed pre seed round and are poised for unprecedented growth and innovation in the field of men's health. Our company's focus remains on scaling impact through further strategic partnerships and continuous technological advancement.
This next phase in our journey is dedicated to expanding our reach, enhancing our technology, and ultimately transforming the landscape of men’s health on a global scale. We are deeply committed to our mission of empowering men to achieve their best health outcomes, our team is excited to enter this next chapter and become a catalyst for men's mental and physical health.