A Second Act That's Changing An Industry | I Am Hot Honey

This is why we do what we do at LvlUp.

After decades of building brands — and losing everything during COVID — the founder of I AM BEEd started over with a completely different mindset:

Build something that actually matters.

What came out of that is one of the most compelling companies we’ve seen:

🐝 A regenerative packaging platform made from upcycled beehive waste
🍯 A purpose-driven CPG brand (I Am Hot Honey)
🌎 A mission rooted in protecting bees, eliminating plastic, and doing better for the planet

And the journey to get here wasn’t polished — it was real:

Driving for Uber Eats while rebuilding…
→ which led to placing Top 3 out of 9,000 companies in Uber’s Business Booster

That moment helped spark what’s now turning into serious momentum. This is what resilience + vision looks like.

Not just another product.
Not just another packaging idea.

A founder who rebuilt from scratch — and came back with something better.

We’re proud to back companies like I AM BEEd that are rethinking entire industries from the ground up. 🐝🚀

#LvlUpVentures #FounderStory #CPG #Sustainability #PackagingInnovation #ConsumerBrands #Startups #Resilience