Evil Genius Games Secures $3M Lead Investment to Build the Operating System for Role-Playing Games

Evil Genius Games has secured a $3 million lead investment from Good Trouble VC toward its $5 million Seed round, accelerating its mission to build the next generation of participatory entertainment infrastructure.

As a high-growth gaming startup operating at the intersection of tabletop role-playing games (RPGs), digital platforms, IP licensing, and creator marketplaces, Evil Genius Games is redefining how fans engage with franchises and how creators monetize their work.

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A Profitable Global Game Publisher Scaling Rapidly

Evil Genius Games is already a profitable global tabletop RPG publisher. In 2025, the company generated $3 million in revenue, up from $1.8 million in 2024 — representing strong year-over-year growth.

The company has:

• Sold 45,000+ units across 17 countries
• Earned 1,000+ five-star reviews
• Secured major franchise partnerships, including Pacific Rim and Kong: Skull Island
• Built a growing international tabletop RPG audience
  

Publishing drives audience acquisition. But Evil Genius Games is building far beyond traditional tabletop publishing.

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Sidekick: A Digital Platform for Role-Playing Games

At the core of the company’s long-term vision is Sidekick, its proprietary digital RPG platform designed to modernize and scale the role-playing game ecosystem. Sidekick transforms static rulebooks into a dynamic, participatory digital environment that supports creators and players alike.

• Platform Features
• Digital rulebooks and online gameplay tools
• A built-in creator marketplace with a 30% take rate
• Organized play infrastructure
• Tools that allow fans to publish, sell, and monetize content
• Platform Traction
• 30,000+ weekly active users
• $280K ARR since launch
• 15% week-over-week subscriber growth
• Less than 1% churn
• 87% annual plan adoption

The model is clear:

Publishing drives audience.

The digital platform deepens engagement.

The creator marketplace compounds long-term value.

This flywheel positions Evil Genius Games as more than a publisher — but as infrastructure for the RPG industry.

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Expanding IP Through Major Entertainment Partnerships

Evil Genius Games is entering a new phase of IP expansion.

The company has received approval for a 7-year licensing agreement with Sony Pictures Television for The Boys and is currently negotiating a 10-year relationship with Warner Bros. across multiple properties.

These long-term IP partnerships strengthen both the publishing engine and the digital platform ecosystem, bringing major entertainment franchises into the participatory gaming space.

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Building the Operating System for Role-Playing Games

The long-term vision is ambitious: to become the operating system for role-playing games — the infrastructure layer where creators build, players gather, and value circulates.

By combining:

• Profitable publishing
• Digital platform infrastructure
• Creator monetization tools
• Major IP licensing
• Subscription-based recurring revenue

Evil Genius Games is building a scalable, defensible entertainment ecosystem aligned with the future of creator-driven gaming.

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LvlUp Ventures Perspective

At LvlUp Ventures, we invest in companies building category-defining infrastructure at the intersection of technology, culture, and scalable platforms.

Evil Genius Games represents a new generation of gaming startup — one that merges profitable publishing with digital platform economics and creator-driven marketplace dynamics.

We’re proud to support Evil Genius Games as they scale the future of role-playing games and participatory entertainment.