Introducing the New $250M LvlUp Ventures CPG Accel Fund: Non-Dilutive Growth Capital Meets World-Class Venture Support

For too long, CPG founders have had to make an impossible choice: take on expensive, restrictive debt, or dilute their ownership early to compete for meaningful venture capital. At LvlUp Ventures, we believe founders deserve a better option.

That’s why we’re proud to announce the close of our new LvlUp CPG Accel Fund, a differentiated funding approach that blends the best aspects of growth capital and venture support — empowering founders to scale faster without compromise. This new fund is focused on backing U.S. and Canadian CPG startups with strong online sales channels and at least $10k in monthly recurring revenue.

‍

What Makes This Fund Different

Unlike traditional financing, the LvlUp Ventures CPG Accel Fund provides:

• Up to $10M in non-dilutive capital — our investment selection process takes as little as 1-2 weeks.
  
• Strategic venture support — access to LvlUp’s network of investors, operators, and partners who have scaled hundreds of brands.
  
• Ecosystem synergies — introductions to retailers, e-commerce giants, distributors, and other portfolio companies that can accelerate market entry and growth.
  
• Long-term partnership — this isn’t transactional capital; its funding designed with alignment, incentives, and follow-on growth in mind.
  
  

Backed by Proven Partners

The fund is backed by 8fig, one of the most advanced investment firms in consumer financing. Their innovative underwriting technology, combined with our venture expertise, makes it possible for founders to secure capital quickly while unlocking the full depth of a VC platform.

‍

Who Should Apply

We’re looking for bold, innovative CPG brands that are ready to transform the consumer landscape. Companies should:

• Be U.S. or Canada-based
• Generate at least $10k in monthly recurring revenue
• Operate in D2C as a strong channel
• At least six months in market
• Strong founding team 

‍

Why This Matters

At LvlUp Ventures, we invest in and support over 500 startups globally each year, across six continents and every major startup hub. We know what it takes to scale, and we’ve seen firsthand how critical the right funding and strategic support can be. With the CPG Accel Fund, we’re bridging the gap between capital and strategy — ensuring founders don’t have to sacrifice ownership to access world-class support.

‍

Apply Now (click here)

Applications are open. If you’re building a category-defining CPG brand and are ready to unlock the next stage of growth, we want to hear from you.

‍