SHOPLINE, the global commerce platform trusted by over 600,000 merchants, and LvlUp Ventures are deepening their partnership with a focus on emerging consumer brands. Since joining forces earlier this year, the duo has helped fast-track a diverse slate of companies across CPG, lifestyle, and wellness categories—and is on track to onboard more than 50 new brands by the end of 2025.

Since joining forces, SHOPLINE and LvLUp have supported a rapidly expanding portfolio of emerging businesses across food & beverage, wellness, personal care, and entertainment. Leveraging SHOPLINE’s seamless omnichannel commerce platform and LvLUp’s strategic ecosystem, founders have accelerated everything from digital storefront launches to retail expansion and operational scale.

Building a Launchpad for Consumer Breakouts

The SHOPLINE x LvlUp program is designed to reduce barriers for high-potential brands—offering technical infrastructure, storytelling support, retail enablement, and investor network access. Early results include improved DTC performance, rapid time-to-launch, and enhanced brand exposure through integrated marketing.

“Our partnership with LvlUp is rooted in the belief that great brands shouldn’t be limited by infrastructure,” said Christopher Yang, Co-President of SHOPLINE. “Together, we’re building a launchpad that makes it easier for mission-driven founders to succeed in today’s retail environment—and we’re thrilled to showcase the momentum we’ve generated so far.”

A Growing Roster of Category-Defining Merchants

The latest wave of brands to join the partnership reflects the diversity, creativity, and cultural relevance that defines modern consumer innovation. New participating merchants include:

Food & Beverage

• Otherwise Brewing – A pioneer in gluten-free, non-alcoholic craft beer redefining the NA category for sophisticated drinkers
• Kit NA Brewing – Maine-based purveyors of small-batch, hop-forward NA brews crafted for mindful consumers.
• Drink Melo – Adaptogenic sparkling beverages designed to help consumers feel calm, centered, and focused.
• Holy! Water – A zero-sugar flavored water enhanced with electrolytes and B vitamins for everyday hydration.
• Better Together Foods – Elevating Asian comfort food with restaurant-quality frozen dumplings and chef-led recipes from Los Angeles.
• Oasis Energy Drink – Clean, no-sugar energy drink powered by guayusa for smooth, crash-free focus.
• Spade – Zero-sugar soda alternative with electrolytes and nostalgic, all-natural flavors.
• Bored & Thirsty – High-pH canned water brand merging hydration with street art and culture.
• A Rich Wines – Culturally rooted wine label offering premium, self-made elegance in every bottle.
• Wild Mannered – All-natural soju cocktails made with real fruit, blending Asian American tradition with modern mixology.

Wellness & Personal Care

• Sensate – A science-backed wearable tech product supporting stress resilience and nervous system health via vagus nerve stimulation.
• Sip Herbals – A coffee alternative company founded by women of color, rooted in gut health and clean energy without caffeine.
• Natics Skincare – Inclusive, results-driven skincare created with real transparency and science-forward formulations.
• Morari – FDA-cleared wearable patch and app using neurostimulation to support sexual wellness and performance—drug-free and discreet.
• Elixir Distro – Herbal wellness diffusers offering nicotine-free, botanical-based alternatives to vapes and supplements.
• Oral Genome – At-home saliva test delivering personalized oral health insights and preventative care recommendations.

Entertainment & Lifestyle

• Evil Genius Games – A trailblazing tabletop RPG publisher crafting narrative-rich, cinematic gaming experiences.
• Chummy’s Customs – A lifestyle streetwear label bridging fashion, identity, and storytelling through one-of-one custom designs.
• Jordilight – Multi-use, waterproof flashlight with LED touch controls, Bluetooth, and SOS features.

Partnership Impact and Future Vision

“We’ve seen firsthand how combining a high-growth commerce platform like SHOPLINE with an ecosystem builder like LvLUp creates real outcomes for emerging brands,” said Aaron Golbin, Managing Partner at LvlUp Ventures. “From improved distribution to investor interest and brand exposure, this partnership is helping these companies move faster and go further.”

The initiative will continue to expand in the coming months, with more brands being onboarded and further collaboration around retail visibility, experiential campaigns, and investor demos.

About LvlUp Ventures
LvlUp Ventures is a multi-stage venture firm and one of the most recognized names in U.S. venture capital. LvlUp has a proven track record of employing a value-driven approach to investing in and supporting startups, amassing roughly 75 portfolio companies in just 2 years & an annual pipeline of 10,000 applicants. LvlUp operates multiple funds and over 10 startup programs – powered by its world class infrastructure. Pioneering bespoke programs for every stage of a company's journey, the firm leverages dozens of corporate relationships to accelerate startups' growth (Google, Carta, Intuit, and more), a powerful technology backbone & suite of proprietary resources for startups, and 2,000 extended team members across every major startup hub globally. LvlUp Ventures is hyper-focused on backing and accelerating top startups across every stage to create category-defining companies like Versus and CosmicWire. LvlUp Ventures is the first and only VC firm to have accelerated mid-market & publicly-traded companies, is the creator of the VC super application, and pioneered the bespoke acceleration model that scales over 50 companies with less than a 5% failure rate every year. Learn more at www.lvlup.vc.

About SHOPLINE
Founded in 2013, SHOPLINE is a leading global commerce Software-as-a-Service (SaaS) provider, empowering brands and retailers to build, launch and scale their business around the world. SHOPLINE offers a fully integrated platform that provides merchants with solutions such as ecommerce, POS, social commerce, omni-channel marketing, B2B management, and more. Brands are also empowered to create custom integrations and unique shopping experiences with SHOPLINE's open platform architecture, comprehensive APIs, and extensive global partner network. SHOPLINE is headquartered in Singapore with over 2000 employees operating globally. Learn more at www.shopline.com.

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