LvlUp Ventures CPG Fund Backs Three Bold Brands Shaping the Future of Consumer Products

We’re thrilled to announce our latest investments through the LvlUp Ventures CPG Fund: Natics, Chummy’s Customs, and Sip Herbals. These dynamic brands exemplify the innovation, authenticity, and cultural relevance we seek in consumer startups. Backed by our anchor LP, SHOPLINE, our fund provides not just capital but also a comprehensive infrastructure to help these companies scale rapidly in today’s competitive market.

Empowering the Future of Consumer Brands with the LvlUp CPG Fund

Launched in partnership with SHOPLINE, a global e-commerce platform serving over 600,000 merchants, the LvlUp CPG Fund is designed to support high-potential consumer brands. Beyond capital, our portfolio companies gain access to SHOPLINE’s robust e-commerce infrastructure, including social commerce integrations, omnichannel inventory management, AI-driven marketing automation, and global fulfillment solutions.

Meet Our Newest Portfolio Companies

Natics: Science-Backed Skincare for All

Founded by a Gen Z entrepreneur, Natics is revolutionizing skincare with affordable, science-backed, vegan, and cruelty-free products suitable for all skin types. Their commitment to sustainability and inclusivity is evident in their TSA-friendly offerings, such as cleansing tablets and moisturizers, designed to simplify skincare routines. Natics' innovative approach aligns perfectly with our mission to support brands that are not only effective but also environmentally conscious.

Chummy’s Customs: Personalized Footwear as Art

Chummy’s Customs, led by designer Colin Szumski, transforms sneakers into personalized works of art that celebrate individual stories and achievements. Through collaborations with celebrities and brands, this Miami-based studio crafts one-of-a-kind footwear that turns every step into a statement of greatness. Their unique blend of artistry and storytelling resonates with consumers seeking individuality and expression in their fashion choices.

Sip Herbals: A Health-Conscious Coffee Alternative

Sip Herbals offers Faux Joe, a 100% caffeine-free, gut-friendly, and hormone-supportive coffee alternative with bold flavor—without the crash. Their products cater to health-conscious consumers looking for delicious and functional beverage options. With a variety of flavors and a commitment to wellness, Sip Herbals is poised to make a significant impact in the functional beverage market.

A Holistic Approach to Scaling Consumer Brands

At LvlUp Ventures, we believe that founders need more than funding—they need infrastructure, velocity, and a tactical edge. Through our partnership with SHOPLINE, we provide our portfolio companies with enterprise-grade tools, built-in distribution, and a team that deeply understands digital retail. This comprehensive support system ensures that brands like Natics, Chummy’s Customs, and Sip Herbals have the resources they need to thrive in a competitive landscape. 

Join the LvlUp Ecosystem

If you're building a consumer product with early traction and big ambition, we want to hear from you. Our CPG Fund is actively seeking startups in the following areas:

• Consumer Packaged Goods (CPG)
  
• Beauty & Wellness
  
• Consumer Electronics
  
• Functional Beverages & Health Snacks
  
• Lifestyle & Direct-to-Consumer Brands
  

Apply now to join our growing portfolio of innovative consumer brands.

Apply to the CPG Fund