LvlUp Ventures Launches CPG Fund with SHOPLINE as Anchor LP to Back the Next Generation of Consumer Brands

LvlUp Ventures, a leading early-stage venture capital firm, is proud to announce its partnership with SHOPLINE, one of the world’s fastest-growing e-commerce platforms, as the anchor limited partner (LP) in our newly launched Consumer Goods Fund. Together, we're deploying capital and infrastructure to back the next generation of CPG, beauty, and consumer electronics startups.

This fund is designed for high-growth brands ready to scale. We’re investing in consumer startups that are building the future of retail—with the technology, products, and teams to match.

Read the official press release

Built for Founders in CPG, Beauty, and Consumer Tech

Early-stage consumer brands face rising acquisition costs, fragmented sales channels, and a race to integrate AI and personalization into the customer journey. At LvlUp, we believe founders need more than funding—they need infrastructure, velocity, and a tactical edge.

Through this partnership, brands selected for our CPG Fund receive:

• Capital from one of the most active Seed & Series A venture funds in the U.S.
  
• Full-stack e-commerce infrastructure from SHOPLINE
  
• Access to investor, founder, and corporate networks
  
• Dedicated support for brand growth, operations, and distribution
  
  

“The goal isn’t just to write checks—it’s to help founders win,” said Adam Ned, Principal at LvlUp Ventures. “SHOPLINE gives our portfolio companies the kind of unfair advantage most startups only dream of: access to enterprise-grade tools, built-in distribution, and a team that deeply understands digital retail.”

Why SHOPLINE?

SHOPLINE serves over 600,000 global merchants with one of the most comprehensive commerce platforms on the market. From livestream selling to AI-driven personalization, they’ve built the infrastructure for modern brands to launch and scale across social, DTC, retail, and B2B channels.

With SHOPLINE, our founders will benefit from:

• Social commerce integrations enabling one-tap purchasing via TikTok, Instagram & more
  
• Omnichannel inventory and logistics management
  
• AI-powered marketing automation and customer segmentation
  
• Global payment, shipping, and fulfillment solutions
  
• White-glove onboarding, quarterly performance reviews, and early access to beta features
  
  

“The future of consumer brands lies in speed, flexibility, and personalization,” said Aaron Golbin, Managing Partner at LvlUp Ventures. “SHOPLINE’s platform accelerates all three. This partnership unlocks a new playbook for founders in our portfolio—and it’s one we’ll continue refining across the next 100 investments.”

From Capital to Commerce: A Complete Startup Growth Engine

LvlUp Ventures is more than a VC—we’re a venture ecosystem. With deep operational resources, corporate partnerships, and proprietary deal infrastructure, we support founders from Pre-Seed through IPO.

“We built LvlUp to be a founder-first venture firm—and that means arming entrepreneurs with more than capital,” said Brandon Maier, General Partner at LvlUp Ventures. “Our CPG Fund, powered by SHOPLINE, is a blueprint for what modern venture should look like: fast, hands-on, and deeply integrated with the tools that actually move the needle for early-stage brands.”

We’ve already deployed capital into fast-rising brands like:

• Otherwise Brewing – Gluten-free craft beer brewed exclusively with gluten-free grains
  
• Melo – A sparkling functional beverage made with kava and adaptogens for stress-free relaxation

These brands are just the beginning.

Apply to the LvlUp x SHOPLINE CPG Fund

If you're building a consumer product with early traction and big ambition, we want to hear from you.

We’re looking for startups in:

• CPG / Consumer Packaged Goods
  
• Beauty & Wellness
  
• Consumer Electronics
  
• Functional Beverages & Health Snacks
  
• Lifestyle & Direct-to-Consumer Brands
  Apply to the CPG Fund Now

About LvlUp Ventures

LvlUp Ventures is a top-performing early-stage venture capital firm with 75+ portfolio companies and a yearly pipeline of 10,000+ applicants. We run over 10 startup programs, partner with global leaders like Google, Carta, Intuit, and back category-defining companies like Versus and Cosmic Wire. We're the first VC firm to accelerate both startups and public companies and the creators of the VC Super Application.

About SHOPLINE

SHOPLINE is a global commerce SaaS platform trusted by 600,000+ merchants. With a presence in Asia, North America, and Europe, SHOPLINE powers DTC, omnichannel, and social commerce for fast-growing brands. Learn more atshopline.com

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