Welcoming RoamRecs, Luxe, and GoHub to the LvlUp Ventures Ecosystem
At LvlUp Ventures, we look for founders who are building category-defining companies in large markets and pairing that vision with early evidence of execution.
Today, we're excited to welcome three new companies to the LvlUp Ventures ecosystem: RoamRecs, Luxe, and GoHub.
While each company operates in a different industry, they share a common trait: they're solving meaningful problems with technology-driven solutions and already demonstrating strong momentum.
RoamRecs: The Home for Trusted Recommendations
Travel discovery has become increasingly fragmented. Consumers discover destinations, restaurants, hotels, and experiences through friends, creators, TikTok, Instagram, and countless other channels—but there has never been a great way to organize those recommendations and turn them into actionable travel plans.
RoamRecs is solving that problem.
The platform allows users to save recommendations from anywhere, organize them into collections, and transform scattered inspiration into structured travel planning. By combining trusted social recommendations with AI-powered organization, RoamRecs is building a new layer between travel discovery and booking.
What stood out to us was the strength of the company's early traction. Since launching in January 2026, RoamRecs has grown to more than 10,000 users entirely organically, with 44% of recommendation-saving users returning weekly and an average of more than 10 saves per user. The team has achieved this growth with zero paid acquisition, demonstrating strong product-market resonance from the outset.
In a world where consumers increasingly trust people more than algorithms, RoamRecs is building infrastructure around trust itself.
Luxe: Bringing Behavioral Intelligence to Luxury Retail
Luxury retail generates billions in revenue every year, yet many of the behaviors that drive successful sales remain invisible.
Store managers can measure outcomes such as revenue and conversion rates, but they often lack insight into what actually happens during high-value customer interactions. The best associates consistently outperform their peers, but the reasons why are difficult to identify, teach, and scale.
Luxe is changing that.
The company captures opt-in customer conversations and uses AI to analyze behavioral patterns, generating coaching insights and performance intelligence for luxury retail teams. In doing so, Luxe is creating a behavioral data layer for one of the world's most relationship-driven sales environments.
What impressed us most was the quality of the company's early validation. Luxe already has a live pilot running inside a luxury watch boutique, a second pilot onboarding, and an enterprise pipeline that includes 38 contacts across organizations within the LVMH, Richemont, Kering, and Swatch ecosystems. The platform has also successfully completed live in-store testing, validating that the technology can operate in real-world retail environments.
Luxury retail remains one of the largest high-ticket markets that has yet to benefit from modern behavioral intelligence tools. Luxe is positioning itself to become the system of record for how high-value retail selling actually works.
GoHub: Building the Infrastructure for Online Vision Care
Despite advances in e-commerce, prescription eyewear remains overwhelmingly offline.
More than two billion people worldwide need prescription glasses, yet much of the industry remains constrained by fragmented supply chains, regulatory complexity, and the difficulty of delivering vision care online.
GoHub is tackling this challenge by creating what it calls a "Vision Care Commerce Platform."
The company's platform combines online eye testing, AI-powered optical assistance, virtual try-on technology, supplier integrations, laboratory infrastructure, and fulfillment capabilities into a single solution that enables retailers to launch online eyewear businesses quickly.
What attracted us was the company's progress in building the foundational infrastructure required to scale. GoHub already has 7 retailers in contract, integration, or onboarding, has integrated 40 suppliers and 14 laboratories across Europe and the United States, and sold 440 frames during its first 90 days in the U.S. market. The company also reports inbound demand from additional retail partners as it expands.
By making prescription eyewear commerce dramatically easier to launch and operate, GoHub is helping unlock access to vision care for a much broader population.
Why We Invested
Although these companies serve very different customers, they each embody the qualities we seek in founders and businesses:
- Large and expanding market opportunities
- Strong founder-market fit
- Clear product differentiation
- Early validation from customers and users
- Ambitious visions paired with disciplined execution
RoamRecs is reimagining how people discover and organize trusted recommendations.
Luxe is creating a new category of behavioral intelligence for luxury retail.
GoHub is building the infrastructure layer for the future of online vision care.
We're proud to support these founders as they continue building and look forward to helping them scale in the months and years ahead.
Welcome to the LvlUp Ventures ecosystem. 🚀
